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Why Subscriptions Feel Free

You swipe 499 rupees for Netflix. Then 199 for Spotify. Then 999 for the gym you never visit. Individually, they feel like nothing. Collectively, the…

Why Cards Make You Spend More

You hand over a crisp fifty-rupee note. It hurts a little. You tap a card for the same amount. Nothing. That's the trap. When you pay with cash, …