Chrysler World Headquarters and Technology Center

In today's world, Chrysler World Headquarters and Technology Center has become a relevant topic of great interest to a wide audience. Whether we are talking about Chrysler World Headquarters and Technology Center in the context of politics, science, culture or any other field, its importance and impact are undeniable. In this article we will explore the different facets of Chrysler World Headquarters and Technology Center, its evolution over time, as well as its impact on today's society. From its origins to the present, Chrysler World Headquarters and Technology Center has played a crucial role in shaping the world we live in, and it is crucial to understand its reach and significance today.

Chrysler World Headquarters and Technology Center
The west side of the headquarters tower featuring a banner advertising the 4th generation Jeep Grand Wagoneer
Map
General information
TypeOffice/R&D
Address1000 Chrysler Drive, Auburn Hills, Michigan
Town or cityAuburn Hills, Michigan
CountryUnited States
Coordinates42°39′15.7″N 83°14′1″W / 42.654361°N 83.23361°W / 42.654361; -83.23361
Completed1993 (Technology Center)
1996 (Headquarters)
OwnerStellantis
Height
Roof249 ft (76 m)
Technical details
Floor count15
Floor area5,400,000 sq ft (500,000 m2)
Design and construction
Architect(s)CRSS Inc. (Technology Center)
SmithGroup (Headquarters)

The Chrysler World Headquarters and Technology Center (CTC) is the headquarters and main research and development facility for the automobile manufacturer Chrysler Corporation now a subsidiary of Stellantis. The 504-acre (204 ha) complex is located next to Interstate 75 in Auburn Hills, Michigan, a northern suburb of Detroit. The complex has 5,400,000 square feet (500,000 m2) of usable space, placing it the third largest buildings in the world by floor space.[1] Completed between 1993 and 1996 for the Chrysler Corporation, the building has followed the company as it changed hands several times since, serving as the North American headquarters for DaimlerChrysler, Fiat Chrysler Automobiles (FCA) and now Stellantis North America.

History

Before moving to the Auburn Hills headquarters, Chrysler was based at the Highland Park Chrysler Plant campus,[2] which predated the formation of the company itself. It was located along I-75, roughly one mile (1.6 km) southeast of the Highland Park Ford Plant.

The idea for the Chrysler Technology Center was credit to Jack Gleason of Facilities, who started a small team to explore the idea in 1982.[3] The team was formally established in 1984, a set of formal guidelines, specifications, and program desires written in June 1985,[4] and construction started in the fall of 1986.[5] The facility was largely complete upon its dedication on October 15, 1991, and it reached full occupancy in 1993. During construction, a new exit with direct access to the complex was added to I-75.

On September 9, 1992, Chrysler announced that they would move their headquarters from the Highland Park complex to a new office tower at the Technology Center.[2] Ground was broken on the 15-floor expansion in 1993, and it was completed in 1996.

The Walter P. Chrysler Museum, opened in October 1999, was also located on the CTC campus. The museum closed in 2012. It reopened, with reduced hours, in 2016, and closed permanently in December that year. Chrysler then converted the museum building to office space, and it currently houses the US headquarters of Maserati and Alfa Romeo.[6][7] Most of the vehicles from the museum were moved to an FCA facility in Detroit formerly used as a factory for the production of the Dodge Viper, but have not been on public display since.[8]

Since the mid-2000s, Chrysler has regularly wrapped the west side of the tower with large advertisements for the company's vehicles, visible to motorists passing the complex on Interstate 75.[9]

Stellantis also maintains offices at the historic Chrysler House in downtown Detroit.[10]

Design

Aerial view of the complex. The shadow of the 15-story headquarters tower can be seen at the left end of the cross-shaped Technology Center building.

CRSS Architects[a] designed the Chrysler World Headquarters and Technology Center in a cross-axial formation where its elongated atrium topped concourses converge with an octagonal radiant skylight at its center.

A team including noted project leader Chris Theodore used the cross-axial formation to reinforce the company’s cross-functional team approach as the CTC was being built; they arranged for each car’s engineers and designers to be in one place while still keeping functional units as intact as possible.[11]

The tower, designed by SmithGroup, features a massive 35-foot (11 m) tall window at the top shaped like the company's five-pointed Pentastar logo.[12][13] The rounded-off exterior corners of the tower are meant to evoke a polished car body. At 249 feet (76 m) tall, it is the tallest building in the city of Auburn Hills.[14]

The facility includes a full laboratory level with various wind tunnels, a 1.8-mile (2.9 km) evaluation road, noise, vibration, and harshness testing facility, electromagnetic compatibility center, climatic wind tunnel (able to create rain, snow, and extreme temperatures), and pilot production plant. A 57,000 square feet (5,300 m2) training center was included from the start, with a teleconferencing center and fitness center. The basement hallways are large enough for two cars to pass each other, allowing some testing within the building; and the test cells have their own separate foundation, to avoid vibrating the rest of the complex.[15]

During the automotive industry crisis of 2008–2010, some automotive news sites reported that the complex was designed to be converted to a shopping mall.[12][16] This theory was later disproved, based on mall industry analysis and speculation from local real estate investors.[17]

See also

Notes

  1. ^ Caudill Rowlett Scott known as (CRS-Sirrine) and (CRSS) of Houston, Texas, was succeeded by the Jacobs Engineering Group of Pasadena, California.

References

  1. ^ "Chrysler World Headquarters and Technology Center". FCA US LLC. Archived from the original on June 13, 2021.
  2. ^ a b "COMPANY NEWS; Chrysler to Move Its Headquarters". The New York Times. September 9, 1992. ISSN 0362-4331. Retrieved January 8, 2022.
  3. ^ "Creating the Chrysler Technology Center (CTC)". Motales. January 26, 2022. Retrieved March 28, 2025.
  4. ^ "Creating the Chrysler Technology Center (CTC)". Motales. January 26, 2022. Retrieved March 28, 2025.
  5. ^ "Chrysler to break ground on $800-million tech center". UPI. October 27, 1986. Archived from the original on January 8, 2022. Retrieved January 8, 2022.
  6. ^ Snavely, Brent. "Maserati is headed to Auburn Hills offices". Detroit Free Press. Retrieved January 8, 2022.
  7. ^ "Alfa Romeo Launches New Brand Headquarters In Italy:". MoparInsiders. April 22, 2021. Retrieved January 8, 2022.
  8. ^ "Walter P. Chrysler Museum cars get new home in old Dodge Viper factory". Autoblog. Retrieved January 8, 2022.
  9. ^ "Innovative Media Installs a Big-Time Building Wrap on Chrysler HQ". FCA Work Vehicles Blog. October 15, 2012. Retrieved January 8, 2022.
  10. ^ "Stellantis Media - Chrysler House Welcomes First Chrysler Group Employees into New Downtown Detroit Office". media.stellantisnorthamerica.com. Retrieved January 8, 2022.
  11. ^ "Creating the Chrysler Technology Center (CTC)". Motales. January 26, 2022. Retrieved March 28, 2025.
  12. ^ a b "Chrysler HQ designed for mall duty if automaker leaves". Autoblog. Retrieved January 8, 2022.
  13. ^ insideauburnhills (October 23, 2017). "A city within a city – right here in Auburn Hills". Inside Auburn Hills. Retrieved January 8, 2022.
  14. ^ "Tallest buildings in Auburn Hills". Emporis. Archived from the original on January 8, 2022.
  15. ^ "Chrysler Technical Center (CTC) and Auburn Hills Complex". allpar.com. Retrieved February 13, 2013.
  16. ^ "Chrysler HQ Designed To Convert Into Shopping Mall". Jalopnik.com. May 5, 2009. Retrieved August 15, 2012.
  17. ^ Hopkins, Carol (May 5, 2009). "Turning Chrysler headquarters into a mall may be 'urban legend'". The Oakland Press. Retrieved August 15, 2012.

Further reading

  • Fisher, Dale (2005). Southeast Michigan: Horizons of Growth. Grass Lake, MI: Eyry of the Eagle Publishing. ISBN 1-8911-4325-5.
  • Higgins, James V (October 14, 1991). "Investment in the Future: Chrysler expects payback in innovation and efficiency". The Detroit News.
  • Hyde, Charles K. (2003). Riding the Roller Coaster: History of the Chrysler Corporation. Detroit: Wayne State University Press. ISBN 0-8143-3091-6.
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