In this article, we will explore the impact of Serving (song) on modern society. _Var1 has generated a wide debate in different areas, from politics to popular culture. Its influence has spread worldwide, generating conflicting opinions and awakening passions in different sectors of society. Throughout this analysis, we will examine the different aspects that make Serving (song) so relevant in our current reality, as well as its possible evolution in the future. We will delve into its origins, its development and its role in people's daily lives. With interviews with experts, statistical data and concrete examples, this article aims to shed light on the impact of Serving (song) on contemporary society.
"Serving" | ||||
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![]() Single cover, featuring the song's original title | ||||
Single by Miriana Conte | ||||
Released | 8 January 2025 | |||
Genre | Pop[1] | |||
Length | 2:59 | |||
Label | Manifester | |||
Songwriter(s) |
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Producer(s) | Benjamin Schmid | |||
Miriana Conte singles chronology | ||||
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Music video | ||||
"Serving" on YouTube | ||||
Eurovision Song Contest 2025 entry | ||||
Country | ||||
Artist(s) | ||||
Language | English | |||
Composer(s) |
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Lyricist(s) |
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Entry chronology | ||||
◄ "Loop" (2024) |
"Serving", originally titled "Kant" (Maltese pronunciation: [ˈkɐnt]; transl. Singing), is a song by Maltese singer Miriana Conte. It was written by Conte alongside Benjamin "BNJI" Schmid, Sarah Evelyn Fullerton (Sarah Lake), and Matthew Mercieca (Muxu), with production handled by Schmid. It was released on 8 January 2025, and will represent Malta in the Eurovision Song Contest 2025.
"Serving" was written and composed by Miriana Conte, Matthew "Muxu" Mercieca, Sarah Evelyn Fullerton and Benjamin "Bnji" Schmid, the latter in whom also handled production.
The original title of the song, "Kant" which in Maltese means "singing", is repeated in the chorus through a pun that recalls the expression serving cunt, used to describe a bold and self-confident person in queer and drag cultures.[2][3] Scott Mills, host for BBC Radio 2, said that BBC Radio "definitely can't play" the song.[4] In an interview with TVM, Conte initially said that the European Broadcasting Union (EBU) had accepted the song as it was and that its lyrics would not be changed, but that the song would be revamped.[5]
On 4 March 2025, Maltese broadcaster PBS stated that the EBU forbade the term "Kant" from being used on stage and demanded changes to the song's lyrics, after the British broadcaster BBC reportedly levied a complaint in accordance with Ofcom regulations.[6][7][8] On 13 March, the song's title was changed to "Serving" for the contest.[9] The new version of the song omits the word kant and replaces it with the sound "aahh".[10][11]
Malta Eurovision Song Contest 2025 was the national final format developed by PBS to select its entry for the Eurovision Song Contest 2025. The competition consisted of two semi-finals and a final held between 4 and 8 February 2025 at the Malta Fairs and Conventions Centre in Ta' Qali.[12] The format of the competition consisted of twenty-four competing songs. Two semi-finals with twelve songs each took place on 4 and 6 February 2025 where the top eight entries qualified from each semi-final to compete in the final on 8 February 2025.[13][14] Nine judges and the public via televoting evaluated the songs during the shows, both of which had an equal stake (50%) in the final result. Ties in the final results were broken based on the entry which received the higher score from the public.[14][15]
Conte was announced as a participant on 12 December 2024.[16] Her song was drawn to perform fourth in the second semi-final,[17] and qualified on 6 February.[18] In the final, Conte performed in first and won the competition with 182 points. She placed second in the jury vote and first in the televote.[19][20]
The Eurovision Song Contest 2025 will take place at St. Jakobshalle in Basel, Switzerland, and will consist of two semi-finals to be held on the respective dates of 13 and 15 May and the final on 17 May 2025.[21] During the allocation draw held on 28 January 2025, Malta was drawn to compete in the second semi-final, performing in the second half of the show.[22]
Chart (2025) | Peak position |
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Malta Domestic Airplay (BMAT PRS)[23] | 1 |
Country | Date | Format(s) | Label | Ref. |
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Various | 8 January 2025 | Manifester Music |