This article will address the topic of Talking point, which has gained relevance in recent years due to its impact on various areas of society. Since Talking point it has sparked debates and reflections in areas as diverse as politics, economics, science, culture and technology. There is no doubt that Talking point has marked a before and after in the way we relate to the world around us. Throughout these pages, different perspectives, studies and research will be analyzed that will allow us to deepen our understanding of Talking point and its influence today.
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A talking point is a pre-established message or formula used in the field of political communication, sales and commercial or advertising communication. The message is coordinated a priori to remain more or less invariable regardless of which stakeholder brings the message in the media.[1][2][3][4] Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, particularly in areas heavy in debate such as politics and marketing.[examples needed]