Tava (soft drink)

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Type	Diet Soda
Manufacturer	PepsiCo
Country of origin	United States
Introduced	2008

Tava was a carbonated beverage fortified with vitamins and minerals, released by PepsiCo in the first half of 2008. It was marketed exclusively on the web.

Intended for health-conscious consumers, the beverage's nutrients included vitamins B3, B6 and E, and chromium. Tava contained no calories and no caffeine, and instead of being called a "soft drink" was promoted as a "sparkling beverage." The beverage debuted with three flavors: Tahitian Tamure (Tropical Berry Blend), Mediterranean Fiesta (Black Cherry Citrus), and Brazilian Samba (Passion Fruit Lime). Production ceased in early 2009 because it wasn't popular enough.

External links

Former official Tava website (link redirects to flash-based pepsi.com)

References

^ "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Archived 2010-06-11 at the Wayback Machine Marketing Doctor Blog. March 20, 2008.
^ "New pitch for soda: It's good for you", Andrew Martin, International Herald Tribune, March 7, 2007

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