In this article, we will address the topic of Tecno brega, exploring its many facets and its relevance today. Tecno brega is a topic that has aroused interest and curiosity over time, sparks debate and opinion in various areas and has left its mark on society. Along these lines, we will analyze different perspectives on Tecno brega, delving into its origins, evolution and impact on contemporary culture. From its impact on daily life to its implications in the professional field, Tecno brega is a vital topic that deserves to be explored in detail and that encourages us to reflect on its influence on our lives.
Tecno brega | |
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Stylistic origins | |
Cultural origins | Early 2000s, North Brazil (particularly Belém, Pará) |
Typical instruments | Synthesizer, sequencer, keyboard, sampler |
Tecno brega or technobrega (technotacky) is a form of music from northern Brazil, particularly Belém, Pará.[1] Music of the genre is created primarily through remixing and reworking songs from popular music and music from the eighties.[2] While there is a large amount of famous music used in tecno brega, the majority of it is original material (80%).[2] Several DJs and music producers from the tecno brega movement were featured in the peer-to-peer filesharing documentary Good Copy Bad Copy.[3]
The music is created by producers in makeshift studios, whether in bedrooms or other unused spaces. Rather than being sold in a traditional CD format, techno brega is characterized by new distribution methods. Rather than selling a CD in a store, tecno brega CDs are sold for a minimal price (averaging US$1.50)[4] by street vendors, who often make the actual CDs themselves.[4] Often producing their music with little concern for copyright, the music is "born free".[4] The street vendor is then in charge of making more copies and using the CDs as advertisements.[2] These advertisements are for large reggae sound systems style parties, very similar to a rave. It is at these concerts that producers will make money, whether by entrance fees or by selling CDs produced that night from live music.
The sound systems themselves become a competitive point, encouraging producers to have the most up to date electronic equipment. They may attract as many as 12,000–15, 000 people to a show. With typical attendance, they may sell an average of 77 CDs and 53 DVDs after a performance.[2] At these shows a performer may also do "shout outs" to friends, family, or neighborhoods, making the CDs more valuable to the audience.[4] Shout outs can also be bought by pre-purchasing a CD of the concert prior to the beginning of the show.[1] A performance can earn the performer on average R$2,200 (approx. US$1250 as of March 2012) a show.[2]